Skip to main content

A Powerful Nonprofit Planning Tool 4

Complexity is the subject of the day. You know your organization operates in a complex social environment. Lots of things are happening with the economy, local government, other nonprofits and other elements of the community.

This time around I want to make one more visit to that table showing the seven dimensions of a nonprofits environment. To review, the seven dimensions are cultural, demographic, ecological, economic, legal, political, and technological.

Each dimension has an element of complexity, or the number of elements and their interactions. A town with many different religious and ethnic groups mixing has lots of demographic complexity relative to a community that’s mainly white and Christian. That’s information that you might be able to use in planning, both to look for potential problems and potential opportunities.

Complexity in each of those seven dimensions should raise some questions about your organization’s future. Some of those questions may lead to unpleasant answers, but that is the point of strategic planning. You can see potential issues emerging while there is still plenty of time to head off real trouble.

So, back to complexity questions for a moment. I offered a couple of comments related to demographic complexity. Culture, economics, the natural environment, legal affairs, politics and technology lead to many questions, or that’s the way it should be. Your own organization and its social environment might lead to specific questions.

What complexity questions do you need to ask in each of these areas?

1. Culture
2. Ecology
3. Economics
4. Legal
5. Politics
6. Culture

Now that you have some questions, how will you answer them?

Comments

Popular posts from this blog

Fundraising Ideas

Raising money is a perennial challenge for nonprofits. The Great Recession has made things tougher for some and nearly impossible for others. Your nonprofit may be working hard to deal with fundraising challenges. Traditional thinking about fundraising might lead to thinking like this - “We need to raise $600,000 more money third year. What do we need to do to make this happen?” A discussion of grant writers, fundraising consultants and mailing lists follows. There is nothing wrong with this approach. At least some of that discussion needs to happen. But, new thinking might also be needed. Lateral thinking may help you get better results. Lateral thinking is (from Wikipedia) “solving problems through an indirect and creative approach.” The point of lateral thinking is to move “sideways” to new ideas and different ways of thinking. The point of this little essay is to point out another way of approaching the subject of fundraising. Lateral thinking itself suggests a broader approach to ...

A Web Strategy That Works

I was reading a Chronicle of Philanthropy article about online strategies that work in a bad economy. The article presented four different strategies and a nonprofit that used it successfully. This post is about the strategy of using specialized Web sites. Put up a site just for a certain crisis, event, issue, project or program. The Chronicle details how Partners in Health did this for Haiti earthquake relief. Any issue, whether a crisis or not, whether global or local is a potential candidate for replicating the Partners in Health approach. Events of global and local significance are fine subjects for a site. You are probably already familiar with World AIDS Day or World Water Day. Those global events and many others are the subject of special Web sites and advertising campaigns both online and in print. Local events from the mundane, like the beginning of a new school year, to the momentous. A crisis is another good reason to put up a specialized Web site. The epic flooding in...

Using SWOT Analysis to Rev Up Your Fundraising

Strategic planning, including SWOT analysis, is for small nonprofits, giant philanthropic foundations, and every other nonprofit. Every nonprofit that seeks financial support of any kind needs a strategy.  The point is to make a plan and work the plan. Business gurus have shared a bunch of strategic planning tools, some generic and some made for a specific purpose. This post is about looking at your Strengths, Weaknesses, Opportunities, and Threats - SWOT.  Knowing about your organization's strengths, weaknesses, opportunities, and threats is step one in planning your fundraising efforts.  SWOT - A Quick Review This is not the best place to run through SWOT analysis, but an overview will make it obvious why we need to do it. First, however, you should write down your fundraising goal. Then, you can do some analysis. Here are the steps: Strengths - What about your financial resources? What about your reputation and your connections? How big is your audience on social medi...