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Timely Nonprofit Marketing

The Super Bowl is on peoples' minds today, for some reason that escapes me. End of social commentary. There was a power outage that lasted 34 or 35 minutes. A few minutes into the blackout up when an Oreo ad reminding us that we eat Oreos in the dark. The details are at this Getting Attention blog post.

http://gettingattention.org/2013/02/agile-nonprofit-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29

My post is about some observations sparked by the post. The point is that the Oreo add exploited a situation in minutes because they were ready for these sorts of opportunities. The same philosophy could be applied to nonprofits.

Take any event, big or small, that is relevant to your cause. What can you tweet or post or email out that takes advantage of this event? Any happening associated with the event, or the buildup to it, or the immediate aftermath is fair game for some commentary, parody, or whatever makes sense for your organization.

The examples of this are easy to find. You probably knew that someone every Christmas publishes a scientific analysis of how Santa delivers all of those presents in one day. Some other group calculates the average calorie content of Thanksgiving dinner. What could your organization do?

Two other observations from the Getting Attention post:

Once you've decided to use this marketing tactic, monitor the event so you know what message to send out when.

Have people briefed and ready to go when the event starts.

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