Skip to main content

Timely Nonprofit Marketing

The Super Bowl is on peoples' minds today, for some reason that escapes me. End of social commentary. There was a power outage that lasted 34 or 35 minutes. A few minutes into the blackout up when an Oreo ad reminding us that we eat Oreos in the dark. The details are at this Getting Attention blog post.

http://gettingattention.org/2013/02/agile-nonprofit-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29

My post is about some observations sparked by the post. The point is that the Oreo add exploited a situation in minutes because they were ready for these sorts of opportunities. The same philosophy could be applied to nonprofits.

Take any event, big or small, that is relevant to your cause. What can you tweet or post or email out that takes advantage of this event? Any happening associated with the event, or the buildup to it, or the immediate aftermath is fair game for some commentary, parody, or whatever makes sense for your organization.

The examples of this are easy to find. You probably knew that someone every Christmas publishes a scientific analysis of how Santa delivers all of those presents in one day. Some other group calculates the average calorie content of Thanksgiving dinner. What could your organization do?

Two other observations from the Getting Attention post:

Once you've decided to use this marketing tactic, monitor the event so you know what message to send out when.

Have people briefed and ready to go when the event starts.

Labels:

Comments

Post a Comment

Popular posts from this blog

How to Crowdsource and Experiment Our Way to a Fairer Economy

Economic and social inequality should be treated as design challenges that, like designs in architecture or packaging can be solved by applying some creative thinking. That's hardly a new idea, but the recession and ongoing concerns about economic inequality make crowdsourcing seem like something worth talking about.  Crowdsourcing as an Economic Justice Tool: Most people have an idea of what  crowdsourcing is and how it works - you let a group work on your problem or challenge and see what they produce. Can they produce a better answer (whatever that means) than an expert or a small group of experts? You can't answer that question until you have some real-world examples to draw upon. That's where social experiments and simulations can prove useful. Maybe there should be specific crowdsourcing projects and a place to organize all of them. We could start crowdsourcing campaigns around a range of topics: New ways of using barter to meet peoples' needs Using buying co...
Post a Comment
Read more

Setting Good Social Change Goals: The Problem of Police Brutality

No one in the United States can say they are totally ignorant of the issues surrounding last week's death of Black Minneapolis resident George Floyd at the hands of a police officer. This post is not about the incident, which has been covered in great depth by others. This post is about setting goals to pursue in the wake of Floyd's high-profile death.  What do protestors want, exactly? This is probably unknowable right now. Sure, they call for justice or for an end to police brutality, maybe in those exact words. Each one of those goals has a huge problem. Let's see why. What does justice look like exactly? Will you know when justice has been served? Theoretically, some felony convictions for the involved officers would work. Right? Maybe.  The goal of ending police brutality is far more problematic. How can we ever achieve a state of affairs where no cop ever abuses any suspect? That is what an end to police brutality might look like. Achieving perfection is a bit too amb...
Post a Comment
Read more

Exploring A Challenge

If you want to solve a problem, have to stop and think about the problem first. Logical, right?  Whether you want to tackle racial inequality, gun violence, climate change, or homelessness in your city you need to explore the challenge. Take notes, ask questions, do some interviews, reflect. This post introduces a couple of techniques you can use to focus on a new (to you) problem. You can use the tools here to help you shift your focus, or reevaluate whether you're focusing on the right thing.  Say your interest is climate change. Maybe you've decided that getting people to consume less stuff is the key to reducing the effects of climate change in the future. If you don't know much about the problem, here are a few key points: 1. The world is warming up with alarming speed, mainly because of human activity.  2. We may not be able to prevent some major changes like a 1-meter rise in sea level and permanent drought 3. Some would argue that adapting to those changes is more...
Post a Comment
Read more