Everyone knows now that Donald Trump is taking his (mostly) conservative, business-friendly agenda to Washington, DC. While there, he will at least be able to start working with a House and Senate controlled by Republicans. I'm not taking a public position on whether this is good news or bad news, but I want to say there are ways for progressive activists to make things happen. Social Marketing Trumps Politics: The whole point of social marketing is to get people to make a change that would truly benefit them. Many challenges that Trump appears unlikely to address, or indeed to make worse, can be tackled by direct appeals to individuals. What do I mean exactly? Consider climate change. Conservatives are never going to support robust climate change policies that interfere with business or with their lifestyles. Many moderates would refuse to play along. Fair enough. Forget sweeping legislation. Redouble efforts to "sell" behavior changes that can benefit the climat...
This a blog about lateral thinking, SWOT analysis, problem solving, and brainstorming for advocacy, nonprofit strategy, fundraising, and program design.