The Creative Activist

The Super Bowl is on peoples' minds today, for some reason that escapes me. End of social commentary. There was a power outage that lasted 34 or 35 minutes. A few minutes into the blackout up when an Oreo ad reminding us that we eat Oreos in the dark. The details are at this Getting Attention blog post. http://gettingattention.org/2013/02/agile-nonprofit-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29 My post is about some observations sparked by the post. The point is that the Oreo add exploited a situation in minutes because they were ready for these sorts of opportunities. The same philosophy could be applied to nonprofits. Take any event, big or small, that is relevant to your cause. What can you tweet or post or email out that takes advantage of this event? Any happening associated with the event, or the buildup to it, or the immediate aftermath is fair game for some comme...

Actually, this post is about cheap and creative ways to use social media to get your message out. Some of the advice related to Twitter, Facebook, and YouTube might seem like old news but bear with me. I think things will hang together pretty well. Your organization is using social media I hope? A Facebook page, Twitter Feed, and YouTube channel aren't substitutes for real-world engagement with people. As long as you realize that social media is part of an overall marketing strategy and may, in some cases, be a sensible backbone then you are fine. So, assuming you are working hard in the real world and trying to make good use of social media too, here are some ideas you might like to try out. Facebook - Do have a fan page. Like other pages and comment on their posts. Focus on allied organizations, and potential strategic partners. LinkedIn - Create a group related to a cause or issue or challenge if there isn't one. Do join and make connections here. Look for people who...