Read Nancy Schwartz's Getting Attention blog post on nonprofit marketing trends you should be paying attention to. This post is about three of those trends and my thoughts on them. I hope you get some good ideas... 1. Social Media Marketing All content and activity needs to be shared using sites like Facebook and Twitter. If you don't have a social media strategy, 2013 is the time to start using social media for marketing. Are you as an organization, on the same social media platforms your audience uses? Are individual staff, especially in develop and communication, using the appropriate social media channels to connect with people? If not, consider adding that activity to your 2013 communication plan. 2. Email Marketing Email is not dead. Use it regularly to share news, get people involved in your events, and to ask for money. Focus on providing information. Only throw out the occasional fundraising appeal. You can, of course, put a brief appeal for donations...
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