Branding is something that seems to stress nonprofit execs year after year after year. Branding? Isn't that more of a product thing? Well, if you want to stand out from the other nonprofits out there and somehow rise above the other "noise" in the world, you have to work on branding your organization. That branding thing could, and actually does, provide enough content for several peoples' blogs. This post merely serves to introduce the concept of branding and point at a cool marketing book. The marketing book is Pop! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn. Horn's book contains a bunch of lessons and techniques you could use to market your organization or a specific project or program. "Pop" is an acronym for Purposeful, Original, Pithy. The book is organized around lessons on how to be each of those things. The book wraps up with seven chapters on how to keep peoples' attention once you've got it. Fundr...
This a blog about lateral thinking, SWOT analysis, problem solving, and brainstorming for advocacy, nonprofit strategy, fundraising, and program design.