If you want to promote social change, then you have to speak to the needs of your audience, speaking to the concerns of Trump supporters has to be part of that. Why? Marketing 101: Sell people something they say they need. You can create a need for universal basic income, a $15/hr minimum wage, or protection for LGBT workers. But, if your audience isn't interested in hearing about that, there's a huge problem. If you have a marketing team and $2 million annual communication budget, then maybe there's not much of a problem. The following comments seem to apply mainly to political nonprofits, those that advocate for liberal or progressive policies. That would be correct. However, I think a wide range of issues can be framed in terms that speak to fiscally or socially conservative voters. This Topic Dues Not Apply to My Organization: I bet it does. Some nonprofits are about as nonpolitical as they can be, historic preservation organizations for example. Even if you would...
This a blog about lateral thinking, SWOT analysis, problem solving, and brainstorming for advocacy, nonprofit strategy, fundraising, and program design.